Evaluation Q.5 - Mode of Address

"How did you attract/address your audience?"

How I Attracted Them...
As discussed in Evaluation Q.4 my target audience is people aged 15 to 24, which meant that I would be able to use social media's to create an advertising campaign (useful to me as my budget was £0.00 and this meant I could generate advertising for free) that targeted my primary audience on platforms they frequently used.
I have created accounts on various social medias (linked below) that could be used for the advertising campaign of this project. 

Twitter
Tumblr
Instagram
Facebook

The content of these accounts is typical of what would be seen on the social media pages of any film/tv production. I've also created me own hashtag #mimitís2016 that would allow fans to search, keep tabs on updates, and share anything related to the film, ultimately helping expand the fanbase by successfully gaining internet popularity.
Often on these social media sites the publicity team for a film (in this case me) would release promotional photos, pictures from set, links to interviews, sneak-peeks, trailers etc. (I've included examples of ones for my film on the social media accounts I created.)


How I Addressed Them...
This question overlaps with representations (which I've spoken about in evaluation question 2.) To address my audience I have chosen to portray the protagonist in a way that makes the audience sympathetic to her, in contrast to the negative portrayal of the antagonist.

I used narrative enigma to draw in and 'hook' my audience; for example, I didn't reveal the protagonist's face until after the montage of her getting ready, and I didn't reveal the antagonist (despite implying she was there) until the final scene.
The preferred reading for my film opening is that people are intrigued and then made to feel uneasy due to not knowing who/what the 'watcher' (friend) is. I want my audience to reach the end and think that all is well, only to realize that her friend isn't her friend and that something is horribly wrong, making my audience feel unsettled and wanting to know more. I used the narrative enigma to achieve this.

I provided my audience with a "privileged p.o.v" (they can see more than any single character can,) by letting them watch the protagonists progression and see through the eyes of the antagonist. This allowed the audience to build a connection with the protagonist and helped them to identify with her.

I also semi-intentionally employed Laura Mulver's "Male Gaze" theory in the third shot, where there is a mid-shot of the protagonist's chest as she zips up her jacket. The shot was included primarily for the montage of her preparation for running, but it was undeniably useful in terms of keeping the attentions of a heterosexual male audience.

My use of sound was designed to build tensions for the audience, helping to lead them through what they were meant to feel (increasing discomfort) as the opening progressed.

Unfortunately I have not included any intertextuality in my opening, due to lack of forethought. However, the only intertextuality that would've been possible is character names (due to the fact that at no point do I give shots of things other than the protagonist.) If I were to rename the characters, I might've called the antagonist Jenn Elise and the protagonist Marti Anwar - these names are a mixture of the characters and actresses names from 1993's Body Snatchers. (I'd use these names because, despite the subtlety of the reference, I want to pay homage to "Body Snatchers" as it provided inspiration for my story.)